Amazon Keyword Research Tool Trusted by Top Sellers: SellerApp

Amazon Keyword Research Tool Built to Help You Rank Higher and Sell More

Find the keywords your customers are actually searching for. Improve your visibility, beat out the competition, and scale your business with high-converting keywords.

Eg: candle, planter

Increase your Amazon product visibility

Amazon Keyword Search tool helps you understand the best keywords to use in your listing by giving adequate data for making this decision.

Increase Amazon product search ranks

Leverage AI-backed competitor insights to increase your product sales and revenue. Discover which keywords drive the most traffic for your competitor listing and implement them into your listings.

Talk the language of your shoppers

Use keywords that are most searched by your potential customers. Increase the chances of getting a sale.

Does your listing have the top searched keywords?

Find out the best keywords for your product with this FREE Amazon Keyword Tool.

SellerApp Tutorial

How to use Amazon Keyword Research Tool

How to use the Free Amazon Keyword Search Tool ?

Type in the product name or the main keyword that describes your product

Use more than two words in the search bar, to get better keyword results.

Hit on the Search button to get top searched keywords list for your product

Consider the search volume and the CPC rate to choose the best keyword. The higher the search volume the better, and the lower the CPC the better.

How to Choose Amazon Keywords

Fundamentally, choosing Amazon keywords is more than just typing random words into a search bar. It’s about stepping into the shoes of your customer and thinking like them.

What would they type if they wanted exactly what you’re selling?

What problems do they want to solve?

What words do they use to describe your product in everyday conversations?

Start by brainstorming obvious keywords, but don’t stop there. The magic lies in uncovering those subtle phrases that customers use but sellers often miss. These hidden gems can make all the difference in getting your product seen and chosen.

We recommend you also look beyond the numbers. Of course, search volume matters, but the smartest sellers know that relevance always beats popularity. A keyword that perfectly matches your product and buyer intent will outperform a crowded, generic term every time.

Think about the difference between “wireless headphones” and “noise-cancelling headphones for travel.” The second one tells a story. It connects with a specific need and buyer mindset.

Check what your competitors are doing. However, don’t just copy them. Always use their success as a springboard to find gaps. Maybe they miss certain keywords or don’t address specific customer concerns that you can capture.

Pro Tip: Keyword Research is an ongoing activity. The market changes. Shoppers change. You have to keep listening, testing, and tweaking. Track how your keywords perform and be ready to adapt.

When you choose keywords with intention and insight, you’ll be able to do more than just optimize your listings. You’ll be able to create a conversation with your buyers that leads to significantly more trust and sales.

What are keywords on Amazon? Why are they important?

How do people on Amazon start a search for their product? By a search! The search terms are the keywords. Keywords are the exact words or phrases typed by searchers to verbalize their item of interest. Keywords are the connectors from the shopper’s search bar to your product page.

What are the advantages of using the right keywords?

Using the right keywords is extremely important for two reasons. It optimizes your product listing for Amazon’s search engine. Your product gets indexed for the keywords. Based on the keywords in the listing and the backend search terms the product listing gets displayed for a search with the keywords.

What next after shortlisting the best keywords ?

Keyword Tracking is just as important as Amazon Keyword Search. Tracking keywords help you understand where you stand in a search. Track your keywords to analyze which keywords are helping you rank better on Amazon’s search and the ones that need improvement. Also, track a competitor’s keywords or keywords from an interesting product or seller using SellerApp’s Amazon Keyword Tracking tool.

Explore 1000s of longtail keywords with over 100+ results per search.

Frequently Asked Questions

Looking for answers? Check out our FAQs below!

Choosing the right keywords on Amazon is more than throwing a bunch of keywords at the wall to see what sticks. You’ll not only need an effective strategy but also a tool that can give you the right data.

For example, with SellerApp's Amazon keyword research tool, you get access to proprietary data that shows you what keywords actually convert in your category. Our platform analyzes billions of data points from Amazon's autocomplete, shopper behavior, and much more, giving you keyword suggestions based on search volume, click-through rate, indexed ASINs, and seasonality trends.

Amazon Style Keywords refer to keywords that align with how shoppers naturally describe or search for products within specific categories. For instance, a shopper looking for a “Bluetooth speaker” might search for "portable Bluetooth speaker waterproof" or "mini wireless speaker."

Golden keywords are high-converting, high-search volume keywords with relatively low competition—a rare but valuable combination. These are the keywords that help you rank faster and convert better.

Hidden keywords (also known as backend search terms) are keywords that customers don’t see but Amazon indexes for your product. These include misspellings, alternate names, or secondary use cases.

Yes, SellerApp offers an Amazon keyword research tool free version that gives you access to core keyword data. You can enter your product or seed term and discover top-searched keywords based on actual Amazon shopper trends.

Accuracy comes from data depth, and that’s where SellerApp excels. Our Amazon keyword research tool pulls from a proprietary dataset that includes: • Amazon search volume trends • Indexed ASIN counts • Real-time category signals • Competitor performance • Ad cost and click behavior

Effective Amazon keyword research starts with understanding both your product and your customer's language. Use SellerApp’s Amazon keyword research tool to: • Enter your product name or seed keyword • Discover top-searched, high-converting keywords • Filter results by search volume, competition, CPC, and seasonality • Analyze keyword difficulty and relevance using proprietary data

Getting into Amazon’s autocomplete or suggested searches requires keyword indexing and alignment with real shopper behavior. SellerApp’s Amazon keyword research tool helps you: • Identify keywords with high suggestion potential • Optimize listing content and backend search terms • Monitor keyword performance to stay indexed and ranked.